​Raising awareness of water consumption

 Targets increasing society's awareness of the importance of water conservation, providing solutions for behavioral change and optimal utilization of our water resources.

Initiative Goals

• Increase efficiency of urban water consumption and reduce individual daily use.
  
• Reduce consumption in line with Kingdom's water resources.
  
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Initiative Objectives

• Cutting daily water use per capita by 43% down to 150 liters/day.
  
• Completing the goals of the initiative in 2030 .