Raising awareness of water consumption
Targets increasing society's awareness of the importance of water conservation, providing solutions for behavioral change and optimal utilization of our water resources.
- Increase efficiency of urban water consumption and reduce individual daily use.
- Reduce consumption in line with Kingdom's water resources.
- Cutting daily water use per capita by 43% down to 150 liters/day.
- Completing the goals of the initiative in 2030 .