Raising awareness of water consumption

 Targets increasing society's awareness of the importance of water conservation, providing solutions for behavioral change and optimal utilization of our water resources.

Initiative Goals

  • Increase efficiency of urban water consumption and reduce individual daily use.
  • Reduce consumption in line with Kingdom's water resources.

Initiative Objectives

  • Cutting daily water use per capita by 43% down to 150 liters/day.
  • Completing the goals of the initiative in 2030 .