 
       Vision:
Providing a sustainable quality water services across the Kingdom to improve life today and for the future.
          Mission:
We strive to provide the best water and wastewater services and improve quality across the Kingdom in collaboration with our partners while increasing effectiveness, efficiency and financial sustainability.
 
      
          Values:
 
       
 
 
   
 
   
       
          
             Strategic Pillars:
Improve customer satisfaction by enhancing water and service quality, and expanding water and waste water coverage.
   
- Fully Integrated Clusters
 
Ensure smooth integration with directorates in terms of human resources, processes, supervision and privatization readiness.
   
Preserve non-renewable water resources and reduce the environmental impact of the water sector.
   
Prioritize revenue optimization, cost reduction, leakage reduction as well as adding new revenue sources.
   
    Strategic Enablers:
- Process and Operations Excellence
Increase operational efficiency, run effective and efficient operations and asset management that focuses on enhancing processes and HSSE improvements.
   
- Analytics and Digitalization
Modernize IT systems, digitize processes, and adopt advanced analytics embedding trending technologies.
   
- High Performing Agile Organization
 
Establish best in class governance model, talent and performance management and work environment.